http://listencarefully.net Sat, 10 Nov 2007 13:37:32 +0000 http://backend.userland.com/rss092 en http://listencarefully.net/?p=360   Listen carefully. The transition from private to public.   PRIMARY GOAL How does the re-contextualisation of overheard dialogue into new forms of media, via the control of a designer, alter the meaning of its message and effect those that view/interact with it?   SUB-GOALS Explore the effect of making personal (private) messages public. React against 'new' media ... http://listencarefully.net/?p=359 “there is a fan problem... yeah, a problem with the fan” 10:05am, 8th October 2007, 9:50am Frankston – City Train (South Yarra Station)   “ahhhhhhhhhhhhhthaaaaadadaaaaaaa” 10:50am, 8th October 2007, Tusk – Cnr of Green and Chapel Street   “walk” 12:45pm, 8th October 2007, Cnr Nicholson and Albert Street (Traffic lights)   “c’mon walk” 12:45pm, 8th October 2007, Cnr Nicholson and ... http://listencarefully.net/?p=353   RE-CONTEXTUALISATION RATIONALE In a location densely populated by other media, the Listen Carefully message aims to cut through the many layers.   Instead of adding to the media environment, we have used existing messages, to add meaning to our own.   The stencil, cut away, reveals layers of texture, colour and tone, ... http://listencarefully.net/?p=352 RE-CONTEXTUALISATION RATIONALE The aim was to confound expectation; in a rapidly changing media environment, (Hosier Lane) where work is painted over frequently, we opted for a return to the traditional.   A play on the other visual media in a location often classifed as an artist space, the message is framed, which ... http://listencarefully.net/?p=351 RE-CONTEXTUALISATION RATIONALE In a city of laneways and hidden locations, directions are often a part of overheard dialogue. The re-contextualisation of commonly heard directions in an official media, draws into question whether the message is communicating a destination or direction.   It challenges expectation and aims to create intrigue.     ANALYSIS Installation of this application was ... http://listencarefully.net/?p=350 RE-CONTEXTUALISATION RATIONALE The chalkboard represents something that is constantly updated, or temporary media. The idea of it being a space to make private messages public, references the interactive paradigm of new media’s and creates a dialogue between the media and the audience ourside of the message itself..     ANALYSIS This installation received moderately ... http://listencarefully.net/?p=349 RE-CONTEXTUALISATION RATIONALE The image of 5 people standing in close proximity, wearing a message that says “I can’t find my friends” is immediately recognised as a personal statement made public. Using t-shirts as a symbol of unity, this looks at the notion of individuality (within a crowd of people) and also ... http://listencarefully.net/?p=348 RE-CONTEXTUALISATION RATIONALE The plaque represents an ‘official’ media but one that is also quite accessible to an individual. The location of this message is of key importance, as it must speak of the intimacy of the message, and maintain the  ‘corporate’ (but maybe slightly cheap) feel of cold brass.   ANALYSIS As the ... http://listencarefully.net/?p=347 RE-CONTEXTUALISATION RATIONALE Located in a Melbourne laneway, adjacent to a car park, and surrounded by buildings approximately 6 storeys high, the opportunity was there to make the statement BIG.   The scale ot the project makes it visible to those at ground level as well as in the surrounding (above) area.   Using the road ... http://listencarefully.net/?p=346 RE-CONTEXTUALISATION RATIONALE The rooftop location was spotted from Spring Street, from which the elevated sign, although high, is quite visible.   Our message aims to create intrigue beyond the mundanity of the statement.   The sign (and whatever is up there) is not accessible to the viewer, which of course adds to the interest and ... http://listencarefully.net/?p=345 RE-CONTEXTUALISATION RATIONALE The ultimate shift from private to public, this installation focuses on an inherently private message, involving ‘you’ and ‘me’, in a public viewing of a private space.   A hand done and personal feel, this media and context confounds expectations with a message that shouldn’t be made public.   ANALYSIS The day of ... http://listencarefully.net/?p=344 RE-CONTEXTUALISATION RATIONALE Maintaining the retail environment in which this message was overheard, the change in context  shifts the meaning of ‘A 14’.   The issue it raises addresses fashion/design/social trends.   There is no dominant media influence in store, and the type installation will seem out of context, as it serves no  apparent commercial ... http://listencarefully.net/?p=343 RE-CONTEXTUALISATION RATIONALE The handwritten note, seemingly torn from a diary, and then discarded, tells a narrative, and the journey it takes adds meaning to its message.   It talks of disposable media, an aim for personal control (over corporate control), and its potential demise.     ANALYSIS This installation received some of the most positive and ... http://listencarefully.net/?p=342 Listen carefully. The transition from private to public.   OBJECTIVES AND INTENTIONS Our intention was always to place these private messages into the public sphere and let our audience be our judge.   This project has taken on a life of its own completely outside of our initial expectations.   The high volume of animosity this has caused ... http://listencarefully.net/?p=341