Listen carefully.
The transition from private to public.

OBJECTIVES AND INTENTIONS
Our intention was always to place these private messages into the public sphere and let our audience be our judge.

This project has taken on a life of its own completely outside of our initial expectations.

The high volume of animosity this has caused is indicative of its success.

NEW FINDINGS AND KNOWLEDGE
Re-contextualisaton of private messages within a public urban environment provokes a sense of unease and aggression.

The response to these messages is confusion and distrust. This could be seen as the effect of using spaces where corporate advertising is prevalent. .

The ability of this project to create a sense of community is limited to specifically responsive locations (Hosier lane). .

Messages in public spaces are often perceived as having malicious intent. .

Typography using media other than print with public environments are usually perceived as vandalism.

CONCLUSION
This project has provoked an extremely aggressive and negative response from our target audience.

The general public has trouble rationalising public non-corporate sponsored messages.

The general public displays a highly civic approach to environmental typography and takes ownership and responsibility for damage/alteration to their surrounds.

We aimed to confound expectation in an effort to humanise our surrounds however this challenge was ignored and the action spoke louder than the words themselves.

We believed the private messages would be a source of interest and intrigue.

FUTURE INTENTIONS
Go bigger.
More confronting.
More controversial.
Continue to eavesdrop.
Develop project into a publication.
Collaborate with a wider group.
Win awards.
Get some sleep.

Listen Carefully.